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Category: Business

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4 Ways a New Website Design Can Improve Your Business

While making a positive first impression is seen as the major aim of improving your website’s design, there is actually a lot more to it. Seeing as how your website represents you in the digital world, it poses a serious factor in your overall corporate efficiency. With this in mind and without further ado, here are four ways in which a new website design can tremendously improve your business by making your traffic and conversion rates skyrocket.   1.      Less is more If your current…

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5 Ways E-mail Marketing can Benefit Your Business

Digital advertising is a crucial part of any well-developed marketing campaign. Considering the astronomical rise in popularity of social media, the constant struggle to optimize the search engines for various keywords and the growing number of mobile-centric ads, it’s would be reasonable to assume that some of the more traditional advertising methods like as e-mail marketing have been rendered obsolete. However, this is not the case. E-mail marketing is not only alive and well, but it’s still…

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Improve Your Business with These 5 Financial Tips

Entrepreneurs and small business owners are often quite comfortable with taking significant risks for the sake of their company. However, with their businesses being the largest, if not the only asset and a singular source of income, following the basi…

5 Things You Should Know Before Starting an Ecommerce Business

Today, people can buy things with a just a few clicks of a button. You can order an item from another continent and it will arrive at your doorstep. Of course, this also means there are plenty of people who run an online store, and it seems like more people will join them soon. So, if you’ve been thinking about entering the world of business, starting an eCommerce business is a great idea. But there’s much more to it than listing your products online and waiting for your customers to show up….

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4 Tips to Get the Most out of Your SMB Website

In 2017, even the smallest of enterprises need to establish a strong online presence. Still, a surprisingly large number of startups and small businesses still have no website. This is a really shocking, seeing how no matter how you handle your digital marketing, building a website is the most important piece of the puzzle. With this in mind, here are four tips that you might find useful. 1.      Make it mobile friendly Today, there are more mobile than desktop users online, which should make…

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How to Choose a Perfect Logo for Your Business

Designing a business logo is never easy. There are many people out there who believe all you have to do is mix a few colors, put the name of your business in a square and call it a day. But the truth is, there’s much more to designing a perfect logo for your business. You have to think about the first impression your logo will leave on your consumers and how it will influence their purchase. So, without further ado, let’s take a look at a couple of tips that will help you choose a perfect logo…

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Seven Ways to Differentiate Your Brand

In an often oversaturated marketplace, the name of the game is brand differentiation. Everyone talks about finding your Unique Selling Proposition, which is easy if you have a brand new product, but how do you set yourself apart when you’re providing a service or product that is not completely unique? That is where smart branding comes in. Here are seven ways to make your brand stand out from the competition: 1. Tell Your Story Consumers who have an emotional connection to a brand are much more…

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How Important Is the Name of the Company for Its Success?

The name of the company may seem like a factor of secondary importance to some people. However, they forget about the avalanche of emotions and images that hit us when we merely hear the word “Apple”, “Google” or “Starbucks”. If customers are to talk and interact with a brand, they have to know what name it goes by. Therefore, the immense power of the brand should never be underestimated. In fact, it must be recognized for what it is: The driving force behind business greatness. Making a name…

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Using Business Intelligence Software to Boost Your Bottom Line

One of the most common misconceptions in the business world is that an intuition is some God-given gift that some people possess and others don’t. Businessmen succeed and fail for years and decades, but once they become experienced enough, they can afford to make an intuitive decision or two. Why? Well, because by that time they’ve already had so many similar situations to draw parallels to, that their momentary decision-making seems more like a subconscious analysis than a guessing game. So,…

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Maker Pro News: Quirky Reboots, Lawyers for Maker Pros, and More

Invention platform Quirky is back from bankruptcy, plus the latest news about making and business.
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