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Category: company

Robotics | IoT

How Important Is the Name of the Company for Its Success?

The name of the company may seem like a factor of secondary importance to some people. However, they forget about the avalanche of emotions and images that hit us when we merely hear the word “Apple”, “Google” or “Starbucks”. If customers are to talk and interact with a brand, they have to know what name it goes by. Therefore, the immense power of the brand should never be underestimated. In fact, it must be recognized for what it is: The driving force behind business greatness. Making a name…

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