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Category: brand message

Robotics | IoT

Brand Messaging that Creates an Emotional Connection

Success for a new startup often comes down to crafting a brand that inspires not only potential customers but also motivates team members. While many people think of branding as solely involving a company’s aesthetics—the packaging, logo, web design—these things are all in service of the ultimate goal of good branding creating an emotional connection with the brand. Check out the following techniques, along with the companies that have successfully employed them, for achieving a brand and…

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