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Category: behavioral science

Robotics | IoT

Why Big Data Is Much More Personal Than You Think

Most people think of big data as some amorphous cloud of information. Even a definition everyone agrees on is hard to pin down. What makes data ‘big’? Most rely on the three V’s to define it: “huge in volume, high in velocity, and diverse in variety”. In her recent Aeon piece, Why Big Data is Actually Small, Personal and Very Human, Rebecca Lemov, an associate professor of the history of science at Harvard University, argues that what… read more