Porto, Portugal
+351 960 245 977
fbnsantos@fbnsantos.com

Category: behavioral economics

Robotics | IoT

Can Tracking Our Hormones Make Us Smarter With Money?

Let’s face it: most of us suck at managing money. According to a National Bureau of Economics working paper published this March, roughly three quarters of all American households carry some form of debt. 40% haven’t paid off their credit cards. Nearly half have no savings at all. And the US isn’t alone: Canada, the UK and Australia are in roughly the same debt-ridden neighborhood. There’s no doubt that we’re bad with money. But according to Richard Thaler, an economist at the University Chicago, we’re not (entirely) to blame. Economists have traditionally looked at human behavior through a distortion field, he explains…. read more

Why We Should Use Behavioral Economics to Design Technology That Doesn’t Kill Us

One hundred years ago, bad decision making accounted for less than ten percent of human deaths. Nowadays, it represents a little over 44%. What has changed? Behavioral economist, Dan Ariely,… read more
The post Why We Should Use Behavioral Economics…